MAKE
THE
WORk
talk
Your business already has a voice. Let's make sure people can hear it.
Five parts of your brand One place to start making sense of it all
Think of each box as a collection of little building blocks. Open one, pick up a piece, work through the prompts, and make a decision you can actually use in your business.
You don't have to do everything at once. Start with the part that's missing, build on what you already have, and come back whenever you're ready for more.
WHAT IS YOUR CURRENT BRAND EMERGENCY?
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Elementary, my dear Watson. Open the first box- it covers all the basics: who you are, what you do, who it's for, and why anyone should care.
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Like in all good chick flicks, it’s time for a makeover! Head to the second box to figure out your visual identity, from colours and typography to the overall look and feel.
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Let’s search for your voice. The third box will help you figure out how your brand talks, what it talks about, and how to turn your ideas into content.
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We’ve all been there. Brands go through puberty as well. Open the fourth box. It’s all about the experience people have with your brand and turning an audience into a community.
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Let's give it some personality! The fifth box helps you build a bigger brand world, explore creative directions, experiment with ideas, and make your brand more than just a logo and a product.
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Nobody is stopping you. Go back to basics, baby! Start at the beginning and work your way through all five boxes again. Your business has grown, you've learned new things, and your brand is allowed to grow with you.
TASTE is a cycle, not a checklist. 💗
Before you start picking colours and designing logos, let's figure out what you're actually building. We'll look at your audience, purpose, offer, positioning, and what makes your business worth paying attention to.
What's in the box?
Purpose, audience, niche, market research, positioning, competitors, value proposition, business model, and ideas worth testing.
Time to make things visual. We'll explore your brand's personality and translate it into a visual identity through colours, typography, logos, imagery, and all the little design details that make your brand recognizable.
What's in the box?
Brand personality, visual direction, moodboards, colour palettes, typography, logos, graphic elements, illustration styles, and visual consistency.
A brand isn't just something people look at. It's something they listen to, read, and connect with. We'll work on your brand voice, messaging, storytelling, and content, so you know what to say, how to say it, and what to actually share.
What's in the box?
Brand voice, messaging, tone of voice, storytelling, taglines, content pillars, content formats, copywriting, and social media.
Your brand doesn't stop at your Instagram feed or website. It's in every interaction someone has with your business. We'll explore your customer journey, audience relationships, community, and all the little moments that turn casual visitors into people who genuinely care.
What's in the box?
Customer journey, touchpoints, website experience, packaging, customer service, community building, engagement, and brand consistency across platforms.
Your brand is its own little world, and there's always room to add something to it. We'll explore creative direction, new ideas, experiments, collaborations, and ways to expand your brand without losing what makes it yours.
What's in the box?
Creative direction, brand applications, campaigns, collaborations, brand extensions, experimentation, feedback, evolution, and growth.
NEED HELP? LMK
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